Triton Digital Integrates Platform 161 with a2x

Will enable access to digital audio inventory

Triton Digital says it has integrated its audio advertising marketplace a2x with another demand-side programming platform, Amsterdam-based Platform 161.

According to Platform 161 CEO Marco Kloots, this move will “provide [Platform 161] marketers with access to a wide range of digital audio inventory from music services, live streaming radio, podcasts, and more through the a2x programmatic audio marketplace.”

Existing DSP integrations include: AdForm, Adtheorent, AppNexus Fusio, MediaMath, MOBPro, RTB iQ and theTradeDesk.

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